• The Ripple Effect, Steve Harper - applies MRE to Relationships
• The Tipping Point, Malcolm Gladwell
• Linked, Albert Laszlo Barabasi and Six Degrees, Duncan Watts
• How Breakthroughs Happen, Andrew Hargadon
• The Hidden Power of Social Networks, Rob Cross
• First, Break All the Rules, Marcus Buckingham
• I Wish I'd Said That, Linda McCallister
• Personality Types, Don Riso and Russ Hudson
• Selling the Wheel, Jeff Cox and Howard Stevens
• Driven, Paul Lawrence & Nitin Nohria
• Origin of Species, Charles Darwin
• Ants at Work, Deborah Gordon
• Bhagavad Gita

Please see Bijoy Goswami's book, "The Human Fabric," which synthesizes and extends these ideas.

PAPERS

• Chapter 9, Linked - Duncan Watts (pdf 3.5MB)
• Knowledge Navigation, Darius Mahdjoubi (pdf 126KB)
• IT Manifesto: Know What People Want, Information Week, August, 18, 2003