Notes

Outline

Aviri

Evolution of a Framework The Tipping Point, Malcolm Gladwell (New Yorker) Driven, Nitin Nohria (HBS) First, Break All the Rules, Marcus Buckingham (Gallup) I Wish I’d Said That, Linda McCallister (Shenandoah University) Personality Types, Riso Selling the Wheel, Jeff Cox and Howard Stevens Origin of Species, Darwin: V/S/R Bhagavad Gita Linked: Barabasi

Quick Poll: I Succeed Because of… What I  know – my knowledge Who I know – my relationships What I can make happen – my actions

MCE at the Individual Level – MCE(I) Understanding People

MCE(I): Drivers - I Mavens Driven by knowledge, understanding Connectors Driven by human connections, harmony, bonding, relationship, empathy Evangelists Driven by action, achievement of goals,      results

MCE(I): Communication Types* - II Evangelists (Socratic) Communicate to persuade Connectors (Reflective) Communicate to build relationships Mavens (Noble) Communicate to convey information, “truth”

MCE(I): Relationship Orientation - III Connectors: large network with deep relationships Interact with others on a human level Connect individuals Prefer 1-on-1 and in-person interactions Evangelists: large network with weak ties. Interact with others who: Provide them with sound bites/understanding Are  a potential audience for their “offering” Mavens: small, knowledge-specific network Interact with others who have good ideas or knowledge,       especially in shared areas of interest Prefer using technology as a way to enable interactions

MCE(I): Knowledge Orientation - IV Mavens Want to investigate thoroughly “How did you get to that conclusion?” E.g. technical complexity Evangelists Seek knowledge in the form of a take-away, “the answer is 42” so they can share with others Connectors Sufficient with 50,000 foot level

The Golden Rule Breaks Down It’s almost impossible to see ourselves, but we do have a distinct core driver 2/3 of the world is not like us! We need the others to succeed (Jobs/Woz) Know thyself (humility) and honor others

Your Company Succeeds Because of a Combination

MCE at the Organizational Level – MCE(O) Understanding Organizations

MCE(O): Core Mission - I Maven Org “We will be the best” Connector Org “We will serve our stakeholders” Evangelist Org “We will change the world!”

MCE(O): Communication - II Evangelist Org. – highly adaptive in communication mechanisms used – technology & personal; many company networking events and opportunities Connector Org. – highly personally communicative; internal meetings, opportunities to socialize, supportive of employees Maven Org. – oriented towards using technology as an intermediary for communication. Email/ collaboration highly relied upon

MCE(O) – Relationship Orientation – with all constituents - III Connector Org. – “We are successful because of our relationships with our partners, customer, investors, etc.”  Caring of employees. Internally – many opportunities for employees to interact – physical layout for greater relationship-building Evangelist Org. – Opportunistic. “We build and eliminate relationships to further our goals. Maven Org. – “We go it alone, our customers recognize us for our great products/services.”

MCE(O) – Knowledge Orientation - IV Maven Org. – heavy investment in R&D, high IP/employee; highly innovative products; products thoroughly tested before release; engineered well from the inside. Presentation not important Evangelist Org. – Get products to a “good enough” state and let customers provide feedback; Pursue “wow” factor – usually design-focused Connector Org. – not knowledge-intensive – build what customers ask them to build

Companies’ Personalities and Where Some Run into Trouble